Life Style Sports launch Christmas 2015 Campaign

“Sports Born, Street Worn”



With Christmas just around the corner, Life Style Sports has introduced a brand new Fashion campaign featuring collections from top international brands such as Nike, Adidas Originals, Ellesse and Converse. With 58 stores nationwide and an award winning online store offering International Delivery to 220 countries worldwide, it’s never been easier to shop your favourite Sports Fashion brands.


From trainers to track tops, the Sports Luxe trend has exploded since the evolution of sportwear into street wear. Starting with sports stars such as Michael Jordan and Stan Smith taking clothing and footwear from the courts to the street, the phenomenal popularity of sports inspired fashion has been more recently driven by contemporary icons such as Rita Ora, Kanye West and Rihanna, bringing street credibility and celebrity status to this unique sense of style. 


Whether you’re a dedicated fashion follower, or prefer to introduce just a hint of street-style into your wardrobe, there’s something for everyone at Life Style Sports this Christmas with the launch of the‘Sports Born, Street Worn’ campaign instore and online Whether it’s dressing to make an urban style statement, hanging out with friends in town over the festive period, or lounging at home after one too many Christmas parties, this new clothing and footwear collection will see you through December and beyond.


Life Style Sports are trend leaders in sports retail and the new Fashion identities featured in the ‘Sports Born, Street Worn’campaign look to harness the energy and innovation of sports performance while celebrating the authenticity and heritage of sports fashion.  Starring UK based model Tyler Maher alongside top Irish model and street-style influencer Thalia Heffernan, the campaign showcases four key fashion identities: Trend, Terrace, Original Classics, and the Look of Running, offering an individual style solution for every customer this season.


Trend echoes the role music has played in the history of fashion, and the evolution of the trainer culture itself, with footwear styles intrinsically connected with different music movements throughout the decades such as Run DMC and the hip hop scene of the 1980s. Favourites such as the Nike Roshe Run (from €80) and adidasOriginals Mens’ ZX Flux (€88) return in a host of new colour ways for both men and women this season at Life Style Sports. Other highlights include the adidas Originals Mens Graphic Hoody (€65)in a navy jersey material with a graphic logo print.


The Terrace collection is inspired by off the pitch fashion from the early 1980s with football fans donning premium sports brands, kick starting some healthy style competition between rival fans. Iconic must-have Terrace looks are ever changing but always rooted in style with brands such as Ellesse and Adidas Originals all playing for top position. Embrace the edgy Terrace look with the Italian styling of theEllesse Costainas Jacket (€65) in navy and blue colour blocking or the retro adidas Originals Manchester United range (from €35). For girls, pieces such as the adidas Originals Firebird Track top (€70) is set to be a festive favourite for girls a cool seasonal print and a classic Firebird shape and fit. With the trademark white stripes, ribbed cuffs and zip up fastening it’s an ideal Christmas cover up for girls with sass. 


The Original Classics collection features style innovators such as Nike Air and Converse, which are so classic, they’ve been re-worked and re-released time and again. Original Classics apparel and clothing are wardrobe staples, breaking and making style rules for nearly a century. Perfect for the fearless, independent and original dresser, customers can choose from the Mens Nike Air Max Tracktop (€65) in either grey marl or navy paired with the ever popular Nike Air Max Trainers (from €115) in a huge choice of colours, prints and silhouettes. For a more classic look, try the Mens Converse clothing collection (from €25) in the ox-blood colour of the season, finished off with a pair of Converse Star Player trainers (€60).


Finally, the Look of Running draws on timeless silhouettes such as the Nike Tech Fleece (from €95) and the Nike Windrunner Jacket (€75), bringing together the perfect balance of style, product innovation and comfort. The track born, street worn footwear is ideal for some off duty cool but don’t think about wearing styles such as the reinvented for the Look of Running Mens Nike Air Max Tavas (from €115) or the monochrome Womens Nike Air Max Thea (€110) on the track or field, you definitely don’t want to get these kicks scuffed!


Courtney Smith, Ireland’s leading fashion stylist and influencer comments on the new campaign: ‘’ With sportswear now worn on the streets, the Sports Luxe look is part of our everyday wardrobe and constantly spotted in street-style, on celebrities and for off-duty weekend attire. It’s the perfect combination of comfort and style with a sports heritage edge and Life Style Sports has this look spot on for Christmas with their new campaign, Sports Born, Street Worn. The four fashion identities of Trend, Terrace, Original Classics and Look of Running which they’ve created reflect this trend perfectly and really celebrate individual style”


“You don’t need to be hitting the gym to rock these looks and the best part is you can break the collection up and wear with other pieces in your wardrobe, it’s an achievable look with little effort to be on trend – the pops of colour are perfect for this time of year too.” 


“My favourite pieces in the collection are the minimalist Nike Roshe Run trainers which come in a huge choice of colours for guys and girls and the vibrant floral print Adidas Originals Firebird. Both pieces are urban and cool and for me, perfect teamed with a t-shirt and skinny jeans for a relaxed weekend look this Christmas and beyond.”



Whether you are shopping for yourself or for gifts, Life Style Sports can take the hassle out of shopping this Christmas – avoid the crowds and shop the new campaign online at lifestylesports.comnow. Customers buying online can have Christmas purchases delivered to their door or to their nearest Life Style Sports store with the free Click & Collect service. Next day delivery is also available on all orders placed before 7pm meaning any last minute shoppers still have plenty of time in December to purchase their sportswear and be ready for a stylish Christmas season! Life Style Sports also offer a generous returns policy with all items purchased on or after November 9th, instore or online at, valid for refund until Monday, January 4th with an original receipt.



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