HARVEY NICHOLS EXCLUSIVE
DIET COKE UNVEILS COLLABORATION WITH TOP FASHION DESIGNER J.W.ANDERSON
July 2015 Last week Diet Coke caused a frenzy after posting a film teasing an exciting new designer collection. After much speculation and hundreds of guesses from excited fans, today Diet Coke can officially announce it is partnering with leading fashion designer, J.W.Anderson.
The iconic soft drinks brand, which has a strong heritage of fashion collaborations, will unveil J.W.Anderson’s designs at the end of July. The exclusive collection will feature two limited-edition designer Diet Coke aluminum bottles, t-shirts, a tote bag and premium notebook. J.W.Anderson has taken inspiration from its signature knitwear prints and bold hyper-realistic photography, marking the first time Diet Coke has used photography on its designer bottles.
The collection forms an exciting part of Diet Coke’s ‘Regret Nothing’ campaign, which aims to inspire and empower people to embrace their impulsive side.
Jonathan Anderson, the founding designer of London-based J.W.Anderson, embodies the regret nothing philosophy. Jonathan originally wanted to pursue a career in acting but, after discovering a love for stage costume, made the brave decision to turn his hand to fashion. He hasn’t looked back and J.W.Anderson has evolved into an internationally renowned and award-winning brand with accolades including multiple British Fashion Award wins.
Designer Jonathan Anderson said, “I view Diet Coke as a pop culture icon so I was excited to have the opportunity to put my stamp on ‘Regret Nothing’. You can expect.
A limited edition box set featuring J.W. Andersons Diet Coke bottles and notebook will be available exclusley at Harvey Nichols Stores Fans. Diet Coke have also workes with many other famous fashion designers in the past including Jean Paul Gaultier, Karl Lagerfeld , Mathew Williamson, Patrcia Field and Marc Jacobs.